Successful business analysts are usually very versatile and can work across industries such as financial services, health, technology etc.
Most people know what business analysts do, but they do not understand how their core skills and techniques can help them be efficient and excellent in their jobs.
You can check out our previous article on the role of a Business Analyst in an Organization.
An example of a role that can benefit from the skills and techniques used by the business analyst is the Account Manager/Client Relationship Manager/Business Development Manager/Customer Success Manager.
An Account Manager is mainly responsible for creating and maintaining the relationship between the organisation and their clients.
Generally, they are responsible for understanding their clients’ requirements and ensuring that the right solution is developed.
Some of the primary responsibilities of an Account Manager include:
- Building and strengthening the relationship between the client and the company to achieve a long-term relationship between the parties.
- Being the primary contact, the client reaches out to in all matters relating to their concerns or needs.
- Understand the clients’ requirements, identify business goals and highlight key deliverables.
- Identify hidden business needs or objectives, primarily where they would serve a commercial benefit to both the company and the client.
- Coming up with innovative ways to improve the clients’ experience
To be successful in this role, some of the key skills an Account Manager would have to possess are:
- Communication skills (verbal and written).
- Good attention to details
- Organisational skills.
- A good track record of customer success and customer relationships.
- A good Account Manager has all these fantastic skills listed above.
However, an exceptional Account Manager knows the right tools and techniques they need to use to understand their client’s requirements.
From experience, we know that many Account Managers struggle the most in this area, which is one major cause of misunderstanding between Account Managers and their clients.
When an Account Manager doesn’t employ the right tools and techniques, they misunderstand the client requirements and come up with solutions that do not work for the client.
When this happens, they have to restart the process, which wastes time and resources, or in the worst case, they lose the client altogether.
SlingStone Business Consulting can equip you with those skills, tools and techniques that would enable you to understand your client’s requirements and communicate accurately to the team responsible for coming up with the right solution for the client.
We can help organisations train their Account Managers to ensure that the cost of rework (which can be pretty expensive) is minimised or eliminated. This would in turn, boost client retention.