Maybe you just recently heard about “Design Thinking” and are wondering what it is all about and why the term is being thrown around a lot in business circles; or perhaps you have heard about it but are still trying to figure out how to make it work for your organisation, truth is, design thinking is a methodology that helps organisations rekindle creativity, refine focus and communicate leadership.
HOW IT WORKS
The business landscape of the 70s and 80s was designed to ensure that leadership, ideas for growth, innovation and creativity came from the top. That philosophy is not sustainable in today’s culture where innovation is like the Bellagio Fountains – flowing from all directions. And it takes a lot of creativity to harness all these ideas for the good of the business, that is where design thinking helps.
WHAT IS DESIGN THINKING?
According to Forbes, “Design thinking is a methodology that delves deep into customer needs to approach problems from a human perspective.” It places the customer at the center of the business by trying to understand the customer’s pain-points while it works on solutions to that problem.
This methodology is carried out by ensuring that the team develops empathy towards the user, helps the team to properly defines the problem, empowers the participants to brainstorm workable approaches towards the solution, outline some of the best solutions and tests the viability of these solutions as they constantly iterate if they hit a snag along the way.
How does this methodology help the business as a whole?
Because Design Thinking involves collaboration in all its stages, team work is guaranteed and the result is celebrated collectively.
PRODUCING CUSTOMER-CENTRIC SOLUTIONS
Placing the customer at the center of innovation is one key principle in design thinking and this establishes a connection between the business and the customer thereby helping the business produce the best solutions for the customer instead of just releasing products based on available resources.
When meetings are started with design thinking tools, it usually aids clarity and helps the team focus on what really matters instead of just bouncing around topics.
IMPROVED CUSTOMER EXPERIENCE
With design thinking, customer pain-points are identified and eliminated. This usually produces an improved customer experience in the long run.
At the end of it all, innovation usually becomes one of the major products and this helps position the organisation for growth.